About Us

Founder Story

Mrs. Aarti Kamble

A Woman-Led Journey Built on Food, Discipline & Trust

I LOVE STORE was founded by Mrs. Aarti Kamble, a woman entrepreneur with over 23+ years of experience in the food and retail ecosystem. Her journey began with one core belief: food businesses don’t grow only by taste, they grow by trust. Trust in hygiene, trust in sourcing, and trust in consistency.

Over the years, she has built deep operational understanding across product quality, customer expectations, supply chain, and retail discipline. This experience is what shaped I LOVE STORE into more than a store concept; it became a system-led retail model that can scale while maintaining standards.

Mission, Vision & Values

Vision

To make hygienic, farm-fresh food experiences and premium daily essentials accessible across India.
To build a trusted neighbourhood retail presence through a strong franchise network. To create consistency, reliability, and quality in everyday consumption.

Mission

To develop a scalable franchise system rooted in hygiene, authentic taste, and controlled sourcing.
To ensure operational discipline, product consistency, and modern retail standards. To deliver a warm, family-oriented experience while enabling sustainable growth.

Core Values

Quality & Hygiene are non-negotiable across sourcing, preparation, and retail execution.
Sustainability guides our backend systems, responsible procurement, and long-term reliability. Empowerment drives our culture by creating growth opportunities, especially for women.

Brand Journey Timeline (2002 → 2024)

Key Milestones that Shaped the Brand

2002 – Entry Into Food Business
Started the journey in food with a focus on quality and customer trust.
2008–2016 – Building Operational Strength
Developed deeper capabilities in sourcing, production consistency, and customer-first retail thinking.
2018 – Strategic Brand Growth Move
Acquired a 12-year-old food brand, bringing structured SOPs, quality systems, and scalability into the foundation.
2020 – Major Recognition
Received a National Award, strengthening credibility and trust at an industry level.
2021–2024 – Systemisation & Franchise Readiness
Standardised processes for hygiene, live counter operations, inventory, training and central procurement preparing the model for franchise scale.

Why I LOVE STORE
Was Created

One Brand for Hygienic Street Food + Premium Everyday Staples

Roz ke rashan ke items — zyada saaf, zyada achhe, aur bharosemand daam par.

I LOVE STORE was created to solve a gap that Indian families experience every day:

Street food has taste and emotion, but hygiene is uncertain.
Grocery stores sell staples, but the experience is purely transactional.
Premium gifting exists, but often lacks authenticity and trust in food quality.

I LOVE STORE brings all three together under one roof:

Hygienic live food counters (the "street-food joy" without compromise)
Premium, farm-fresh and traceable staples (everyday needs with quality assurance)
Gifting that feels emotional and premium (hamper-based, family-oriented retail)

The brand is designed for families who want taste, safety, and trust, without switching between multiple outlets.

Women Empowerment Vision

Building a Business that Builds People

I LOVE STORE is not just a food retail brand it is a women-led organisation built on empowerment through real work opportunities and skill development.

The brand actively supports:

Women joining the workforce
Skill development and training
Confidence-building through structured roles
Long-term employment and stable income opportunities

This women-led and purpose-driven identity strengthens brand trust and creates strong community acceptance especially in neighbourhood retail markets.

Brand Personality & Customer Promise

I LOVE STORE is warm, trustworthy, family-oriented, and slightly playful because food is emotional.
But behind the warmth is a strong backbone of systems, SOPs, and control.

Core Brand Promise

Har Gali Ka Swaad, Har Ghar Ka Premium