Franchise

Franchise Business Model

FOFO Model (Franchise Owned, Franchise Operated)

I LOVE STORE follows a FOFO (Franchise Owned, Franchise Operated) structure with strong backend control to ensure consistency across locations.

How the model works:

Franchise partner owns and operates the store
Brand manages sourcing frameworks, SOPs, and systems
Central procurement ensures uniform quality and pricing
Operational execution is simplified through standardisation

This hybrid model allows partners to remain actively involved while benefiting from a controlled, brand-led ecosystem.

Why This Model is Scalable

The franchise structure is built to scale across Tier-1, Tier-2, Tier-3 cities and even semi-urban markets due to:

Standardised store kits for faster rollout
Live-counter SOPs for hygiene and speed
Cloud-kitchen-ready menu framework
Central AgriTech-backed supply chain
Uniform training and audits across locations

Each new store follows the same operating blueprint, ensuring predictable performance and quality control

Silver:
150–300 sq. ft.

Gold:
300–600 sq.ft.

Platinum:
600–1000 sq.ft.

Diamond:
1000+ sq.ft.